Vikram, a new generation high tech farmer is involved in organic farming. He realized that there was a huge market for his fruits and vegetables as people have become diet conscious and prefer to eat healthy food. Keeping this in mind, he decided to open Salad bars and organic fruit juice corners in prominent malls in Delhi. Now he needed a road map for himself to start the venture. (a) Identify the term used for road map by Vikram. (b) Why this road map is required?