Class 12 Entrepreneurship Notes
Class 12
Entrepreneurial Opportunity
Chapter 1: Entrepreneurial Opportunity — learn how to sense entrepreneurial opportunities through environment scanning, the PESTEL framework, problem identification, idea fields, creativity and innovation, and opportunity assessment. CBSE Class 12 Entrepreneurship notes covering 6 topics: Introduction to Entrepreneurial Opportunity, Sensing Opportunities and Environment Scanning, PESTEL Framework, Problem Identification and Idea Fields, Creativity and Innovation, and Assessing and Selecting Opportunities.
Entrepreneurial Planning
Chapter 2: Entrepreneurial Planning — understand the forms of business organisation, business plan preparation covering venture, production, finance, HR, marketing, and risk assessment, and the formalities for starting a business. CBSE Class 12 Entrepreneurship notes covering 11 topics: Economic Activities and Business, Forms of Business Organization, Sole Proprietorship, Partnership, Joint Stock Company, HUF and Co-operative Society, Introduction to Business Plan, Business Plan Venture and Production, Business Plan Finance and HR, Business Plan Marketing and Risk, and Formalities for Starting a Business.
Enterprise Marketing
Chapter 3: Enterprise Marketing — study the marketing mix, product, price, place and promotion strategies, sales strategy, and negotiation methods that an entrepreneur must master. CBSE Class 12 Entrepreneurship notes covering 7 topics: Marketing Mix Concept, Marketing Strategy and the Product Mix, Price and Pricing Strategies, Place and Distribution Channels, Sales Strategy, Promotion Strategy and the Promotion Mix, and Negotiation.
Enterprise Growth Strategies
Chapter 4: Enterprise Growth Strategies — explore how enterprises grow through internal expansion, franchising, mergers and acquisitions, value addition, and moving up the value chain. CBSE Class 12 Entrepreneurship notes covering 5 topics: Growth and Development of an Enterprise, Franchising as a Growth Strategy, Mergers and Acquisitions, Value Addition, and Moving Up the Value Chain.
Business Arithmetic
Chapter 5: Business Arithmetic — master the numbers of business with unit pricing, break-even analysis, cash flow projections, budgeting, working capital, inventory control with EOQ, and return on investment. CBSE Class 12 Entrepreneurship notes covering 7 topics: Unit of Sale Unit Price and Unit Cost, Break-Even Analysis for Multiple Products, Cash Flow Projections, Budgeting and Managing Finances, Working Capital, Inventory Control and EOQ, and Return on Investment and Return on Equity.
Resource Mobilization
Chapter 6: Resource Mobilization — understand how entrepreneurs raise money for their ventures, from their own equity to capital markets, angel investors and venture capital. CBSE Class 12 Entrepreneurship notes covering 2 topics: Sources of Finance and Capital Markets, and Angel Investors and Venture Capital.