Class 12 Entrepreneurship: Enterprise Growth Strategies
Chapter 4: Enterprise Growth Strategies — explore how enterprises grow through internal expansion, franchising, mergers and acquisitions, value addition, and moving up the value chain. CBSE Class 12 Entrepreneurship notes covering 5 topics: Growth and Development of an Enterprise, Franchising as a Growth Strategy, Mergers and Acquisitions, Value Addition, and Moving Up the Value Chain.
Topics(5)
Growth and Development of an Enterprise
Internal and external expansion of enterprises, business combinations, and an overview of franchising and mergers and acquisitions as growth strategies, with the Goli Vada Pav case study. CBSE Class 12 Entrepreneurship notes
Franchising as a Growth Strategy
History of franchising from Isaac Singer to McDonald's, the franchise agreement, types of franchising, and the advantages and disadvantages for franchisee and franchisor. CBSE Class 12 Entrepreneurship notes
Mergers and Acquisitions
Learn how firms grow through mergers and acquisitions — amalgamation versus absorption, five merger types, acquisition types from friendly to hostile, synergy, and the reasons firms choose M&A. CBSE Class 12 Entrepreneurship notes with real company examples.
Value Addition
Financial and marketing views of value addition, the journey from commodities to branded products, and the types of added value: quality, environmental, cause-related and cultural. CBSE Class 12 Entrepreneurship notes
Moving Up the Value Chain
Michael Porter's value chain concept, primary and support activities, and the six requirements for effective value chain management. CBSE Class 12 Entrepreneurship notes