Lalitha Devi did her post-graduation from Manipur University, Imphal. She had offers to join in reputed firms in metropolitan cities like Delhi and Mumbai. Instead of joining any of these firms she decided to do some creative work in Imphal. She observed that a special type of chilli is grown by the farmers in most of the villages in Imphal. This chilli has a distinct flavour and pickle made from this chilli has a taste which may be liked by people from the rest of the country. But the farmers were neither trained for this kind of farming of this kind of chilli on a large scale nor was there a secured market for their produce. Lalitha devi met 18 likeminded women of the area and formed an organisation for doing the business of pickle manufacturing. Each of them contributed Rs.2,00,000 towards its capital and were equally responsible for its management. On one hand they assured the farmers to purchase their chilli and on the other hand, the organisation with the help of local agriculture department arranged for the training of the farmers. They also employed 10 local unemployed graduate girls for doing the various operations of pickle making.
(a) Name the process that helped Lalitha Devi in converting an idea into an opportunity (b) Identify the kind of organisation that was formed by Lalitha Devi. (c) State any two values which Lalitha wanted to communicate to the society.

Question

Lalitha Devi did her post-graduation from Manipur University, Imphal. She had offers to join in reputed firms in metropolitan cities like Delhi and Mumbai. Instead of joining any of these firms she decided to do some creative work in Imphal. She observed that a special type of chilli is grown by the farmers in most of the villages in Imphal. This chilli has a distinct flavour and pickle made from this chilli has a taste which may be liked by people from the rest of the country. But the farmers were neither trained for this kind of farming of this kind of chilli on a large scale nor was there a secured market for their produce. Lalitha devi met 18 likeminded women of the area and formed an organisation for doing the business of pickle manufacturing. Each of them contributed Rs.2,00,000 towards its capital and were equally responsible for its management. On one hand they assured the farmers to purchase their chilli and on the other hand, the organisation with the help of local agriculture department arranged for the training of the farmers. They also employed 10 local unemployed graduate girls for doing the various operations of pickle making.

(a) Name the process that helped Lalitha Devi in converting an idea into an opportunity (b) Identify the kind of organisation that was formed by Lalitha Devi. (c) State any two values which Lalitha wanted to communicate to the society.

Accepted Answer

(a) Entrepreneurial process of opportunity recognition - identifying the special type of chilli grown by farmers and converting it into a business opportunity. (b) Co-operative Society. (c) Two values: (i) Women empowerment - formed an organization with 18 like-minded women providing them economic independence. (ii) Rural development and employment generation - provided training to farmers and employed 10 local unemployed graduate girls.