Farheen, also known online as Fairu, has become a well-known figure on social media. This social media phenomenon has a staggering 28M Instagram follower, and they support her wholeheartedly. Millions of social media users enjoy her videos and photographs because she understands how to connect with the viewers. Fairu frequently uploads photos and videos to her Instagram account to keep her followers entertained. The fact that this social media celebrity will soon appear in India's most popular reality show marks a significant turning point in her career. Raja an entrepreneur has been following Farheen to spot the latest trend. Which of the following trend is it?