Kavita owns a small restaurant in her city and is always looking for ways to stay ahead of her competitors. She makes it a point to go to her restaurant regularly as well as other restaurants and spends time watching and observing what people are eating, wearing and doing. She also talks to the customers to get inputs on what they are thinking and buying. Quoting lines from the above para, state two ways of trend spotting being used by Kavita.

Question

Accepted Answer

The two ways of trend spotting being used by Kavita are:

1. **Watch trends** — The passage states that Kavita 'makes it a point to go to her restaurant regularly as well as other restaurants and spends time watching and observing what people are eating, wearing and doing.' This is the watch trends method, where the entrepreneur regularly goes where target customers hang out and observes what people are eating, doing, wearing and using. There is no substitute for getting out in the marketplace and watching customer behaviour firsthand.

2. **Talk trends** — The passage states that Kavita 'also talks to the customers to get inputs on what they are thinking and buying.' This is the talk trends method, where the entrepreneur talks to customers and prospective customers, both online and offline, to learn what they are thinking, buying, craving and doing. This direct interaction provides valuable insights into customer preferences and emerging trends.