Recognising the opportunity in the women's hair care, Prabhav conceived an idea to manufacture a multi-functional three-in-one machine for hair i.e., hair dryer cum curler cum hair iron. He felt that it would be comfortable to carry one machine instead of three. On the basis of this idea, interest and curiosity, the need was adjudged and he started looking for an answer to implement the idea. He then conducted a market research to foresee the future of this multifunctional three-in-one machine, hair dryer cum hair curler cum hair iron. The idea was considered very strong and he decided to go ahead. Identify and state the steps in the creative process which were fulfilled by Prabhav. Also state the two steps to be followed by Prabhav in the creative process.

Question

Accepted Answer

The steps in the creative process fulfilled by Prabhav are:

1. **Idea germination** — Prabhav conceived the idea to manufacture a multi-functional three-in-one machine for hair (hair dryer cum curler cum hair iron). This is the seeding stage of a new idea where the entrepreneur recognises an opportunity exists, driven by interest and curiosity.

2. **Preparation** — He adjudged the need based on the idea, interest and curiosity, and started looking for answers to implement the idea. He conducted market research to foresee the future of the multifunctional machine. This is the preparation stage where the entrepreneur researches and gathers information to implement the idea.

The two steps still to be followed by Prabhav are:

3. **Incubation** — This is the subconscious assimilation of information. The entrepreneur thinks about the idea and its implementation in the subconscious mind, studying the pros and cons before launching the product.

4. **Illumination** — The idea re-surfaces in a realistic way and the entrepreneur comes out with a viable plan to give it practical shape by collecting raw material, arranging funds and policy-making for implementation.

5. **Verification** — Also called the validation or testing stage, where the idea is verified to prove that it has value. This is the most difficult phase as obstacles begin to appear and market acceptance becomes the biggest challenge.