"StyleSync – Catching the Trend Before It Hits the Market" Ritika and Dev were fashion design graduates who wanted to start their own clothing brand called StyleSync. Before launching their first collection, they decided to carefully observe market trends to ensure that their designs matched current consumer preferences. They began by reading reports from fashion magazines and online portals like Vogue Business and WGSN, which helped them identify rising interest in sustainable fabrics. Next, they talked trend by attending fashion expos and interviewing boutique owners and stylists to understand what customers were asking for.