Shobha is a small-scale entrepreneur manufacturing chocolates in the name 'Yummilicious'. She had started this venture in the year 2012. She attended various start-up meeting where several Angel Investors and Venture Capitalists shared their success story and mentored the new budding entrepreneurs. In one of these sessions, she heard a mentor say that every entrepreneur should constantly and consistently aim to improve the products and services already existing in the market. Taking this cue, Shobha decided to introduce wafers, lollipop and hard candy under the same brand name.