Read the passage and answer the following questions:

Question

Passage:
'I love New York' printed T-shirts are commonly available in markets. Anantnag-based Samabeg wanted to see similar T-shirts that celebrate Kashmiri culture. For most of her life, 29-year-old Samabeg had lived outside Kashmir. Raised in the Middle East, she went to the US for her education. But she wanted to return to Kashmir to give back something to Kashmir society. For this she joined groups on the networking site 'Kitter' to see what people are buzzing about and also, about the latest trends. She also started talking to customers and prospective customers on line. After doing on line surveys, she launched 'Koshur-wear' an online brand that sells contemporary Kashmiri clothing and accessories. (a) Identify and explain the trend that helped Samabeg to set up 'Koshur-wear'.

Questions:
Q1: (b) Also, explain any other way which may help Samabeg to spot the trend.
A: (a) The trend that helped Samabeg set up 'Koshur-wear' is **Talk trends** — she joined groups on the networking site 'Kitter' to see what people were buzzing about and the latest trends, talked to customers and prospective customers online, and conducted online surveys before launching her brand.

(b) Another way that may help her is **Watch trends** — visiting marketplaces where her target customers shop, attending fashion shows and trade shows, and observing what people wear and buy in those settings.

Accepted Answer

(a) The trend that helped Samabeg set up 'Koshur-wear' is **Talk trends** — she joined groups on the networking site 'Kitter' to see what people were buzzing about and the latest trends, talked to customers and prospective customers online, and conducted online surveys before launching her brand.

(b) Another way that may help her is **Watch trends** — visiting marketplaces where her target customers shop, attending fashion shows and trade shows, and observing what people wear and buy in those settings.