Karan, an engineering graduate from Jaipur, wanted to start a business that could solve electricity problems in rural areas. During his research, he noticed that many villages faced frequent power cuts and lacked access to affordable renewable energy solutions. Karan identified a potential product — low-cost portable solar lanterns. The idea came from observing how people in rural communities still relied on kerosene lamps, which were unsafe and expensive. He analyzed the possible uses of the product. The solar lantern could provide lighting for homes, small shops, and students studying at night. It could also serve as an emergency light source during power outages. After studying the local demand and resources, Karan decided to start on a small-scale operation, targeting nearby villages in Rajasthan. He planned to assemble the lanterns locally and sell them through rural cooperatives and NGOs working in the region. Over time, as demand grew, he planned to expand production and distribution across other states.