Prashant is an artisan. He loves to experiment on different types of potteries and clay items. He became very famous in the local area and was visited by the local block development officials to discuss the additional opportunities related to potteries. They formed a team in order to promote export quality potteries and other items. Prashant established himself as an artisan and started helping and giving advice to others small artisans. Identify and explain the 'idea field' that helped Prashant to engage himself in the artisan industry.