Explain 'Public Relations' as a tool of promotion used by companies to promote their products and services. In the picture above a seminar organized by 'Hi-end-fashion Designer' to increase, its sales is being depicted. This is an example of which of the following sales promotion activities ?

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Accepted Answer

**Public Relations** is the deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organisation and its public. It is about building good relations with the stakeholders (public) of the business by obtaining favourable publicity, building a good corporate image, and handling unfavourable rumours, stories, and events. By building good relationships with stakeholders, particularly customers, businesses can generate positive word of mouth and referrals.

The seminar organized by Hi-end-fashion Designer to increase its sales is an example of a **Business Promotion** activity. Seminars and workshops are typical business promotion activities under sales promotion, designed to create awareness, demonstrate product features, and build relationships with potential business customers.