Explain any two components of the term Brand.

Question

Accepted Answer

A brand has three main components, of which two are explained below:

**Brand name** is that part of a brand which can be vocalized or spoken. It is like naming a newborn child. For example, Mercedes, Woodland, Asian Paints, Pepsi, Maggi, and Uncle Chips are brand names that consumers can easily say aloud.

**Brand mark** is that part of a brand which can be recognized but cannot be vocalized. It appears in the form of a symbol, design, or distinct colour scheme. For example, the 'Girl' of Amul, the 'Maharaja' of Air India, and the 'Ronald' of McDonald's are brand marks that people recognize visually but cannot pronounce.