Class 11 Entrepreneurship Notes · CBSE
Case Study: Leela Bordia — Jaipur Blue Pottery
Case Study: Leela Bordia — learn how compassion and persistence revived a dying craft into a Rs. 25 crore business. CBSE Class 11 Entrepreneurship notes.
Last updated: 3 Aug 2026
Notes
Leela's Journey — From Discovery to Business
Follow Leela Bordia's 5-stage journey from discovering a dying craft to building Neerja International into a Rs. 25 crore business.
Roots of Compassion
Leela grew up in Calcutta and moved to Jaipur after marriage. Her mother was a compassionate volunteer at Mother Teresa's orphanages, juggling roles as caring wife, loving mother of four daughters, efficient householder, and compassionate volunteer.
Her mother created in Leela a deep sense of compassion for fellow human beings and strong social consciousness. The towering personality of Mother Teresa and her mother always amazed Leela.
“Compassion isn't just a feeling — it's a call to action. Leela's mother showed her that helping others isn't charity, it's responsibility.”
Women Entrepreneurship in India
Key Takeaways
- Persistence and perseverance will definitely bring success to women entrepreneurs.
- For an Indian woman who plays multiple roles, entrepreneurship often gives the balance between managing home and work.
- 71% of women entrepreneurs in India say their business is very successful, and 8 in 10 say they are hiring.
- 74% say their technology needs are getting more complex.
- 90% started their business while maintaining their day job.
- 85% of Indian women entrepreneurs believe it is very important that their business has a social impact.
Exam-critical: The Dell study statistics are commonly tested.
The Path Forward